It was time to update Nordstrom's Hosiery line to align with their fashion forward, luxury brand launch. The original packaging felt dated and wasn't appealing to the younger, more trendy audience that Nordstrom wanted to target. Hosiery was a huge accessory, and it was important for the packaging to feel fashion-centered, sexy and high-end. I was involved with all aspects of this project—concept designs, photo art direction including model casting, photo editing and production.
• Update packaging to reflect the current Nordstrom branding
• Design a look that appeals to a younger, fashion forward customer
• Create scaleable packaging design for future additions to hosiery line