Worked with Ashland Yoga Center (originally called Ashland Hot Yoga) to completely redesign the brand and create brand consistency across web, social media and within the studios. The brand was weak and needed a stronger vision and voice to set it apart from other studios in the area.
• Establish solid brand based on target audience. Visual (identity, color palette, imagery) and voice (content, and verbal style).
• Redesign website. Make it responsive, streamline UX and update look/feel.
• Establish marketing strategy. Create content to increase awareness and engagement.