Zillow Rental Manager was originally a separate product and brand (known as Postlets) within the Zillow umbrella, which fed rental listings to Zillow, Trulia, Hotpads and Craigslist. This tool allows Property Managers to easily list and manage their rental listings on top rental sites. The Zillow executive team decided it was time to merge the Rental Manager tool into Zillow and to sunset the Postlets brand. I worked closely with the Zillow Rentals and Postlets product teams to integrate this important Rental tool into the main Zillow site.
It was extremely important that we created a seamless migration experience for the existing users, as well as, creating something useful for Zillow users unaware of this product. We did this by carefully migrating over existing accounts and user log in information, redirecting users to Zillow site, keeping the product functionality the same and alerting users of the change through email campaigns and marketing efforts.
• Create a seamless experience for existing users (i.e. product and marketing)
• Design product to match Zillow's visual style